What Is SEO (Search Engine Optimization)?

SEO is “search engine optimization”. Simply put, it’s a process of improving your site to make it more visible when people search for products or services related to your business on Google, Bing, and other search engines. . The better your search results pages, the more likely you are to attract attention and attract future and current customers to your business.

How does SEO work?

Search engines like Google and Bing use robots to crawl websites, go from page to page, collect information about pages and index them. Think of the index as a giant library where a librarian can pick up a book (or website) to help you find what you are currently looking for. The algorithms further analyze the index pages and track hundreds of ranking factors as signals to determine which pages should appear in the search results for a given query. . In our analogy to the library, a librarian can read each book in the library and tell you exactly who has the answers to your questions.

Our SEO success factors can be seen as representative of aspects of the user experience. In this way, search engines estimate how well a website or webpage can provide a searcher with what they are looking for.

Unlike paid search ads, you can’t pay search engines to get higher rankings in organic search, which means you have to get the job done by SEO experts. We’re going there.

Our periodic table of SEO factors organizes the factors into six main categories and weighs each based on their overall importance to SEO. For example, content quality and keyword research are important factors in content optimization, and crawl and speed are important factors in a site’s architecture.

The newly updated periodic SEO table also contains a list of toxins that harm SEO best practices. These are abbreviations or tricks that may be enough to guarantee a high rating at a time when machinery was less sophisticated. And now they can work for a short time – at least until they catch you.

We also have a new Nicches section that delves deep into the SEO success factors behind three key niches: Local SEO, News / Publishing and SEO for e-commerce. While our comprehensive SEO periodic table will help you with best practices, knowing the nuances of SEO for each of these niches will help you succeed in search results for your small business, recipe blog and / or online store.

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